by 360Digital Talent | May 13, 2015 | Modern Marketing, Thought Leadership
I get it. You’re at a B2B company and you run marketing. Your budget’s tight, the CRM campaign is producing leads, the VP of sales trusts the pipeline, so why rock the boat and add mobile? According to the numbers, you’re not alone if mobile has been closer to the bottom of your list than the top. Almost 80% of us aren’t creating content readable on a mobile device. But the fact is, if you don’t mobile-ize, you’re leaving traffic and leads on the table, and Google is about to start ignoring you. Here’s why– 1. As of April 21, Google is using the mobile-friendliness of your website as a ranking signal. That’s what Mobilegeddon is, and it will impact the traffic on your site. Google even created a mobile-friendly test tool (our site passed the test!) so you can gauge your site’s status for yourself. 46% of Fortune 500 companies have failed to make their websites mobile-friendly as of Q1 2015 (insert jaw-drop emoticon here). If you’re not mobile-friendly and your competitor is, they’re now appearing higher on smartphone search engine results pages (SERPs) than you are– and getting more traffic. 2. Customers are increasingly coming to your site via mobile. According to Merkle RKG, mobile devices now account for 45% of organic search traffic, up from 34% in Q1 2014. EmailMonday, in their magnum opus review of CRM stats, In this brief case study from PwC, a construction products company increased its “where to buy” queries by 23% simply by re-engineering their website to a responsive design. 3. You can probably get a competitive edge by acting now. According to digital...
by 360Digital Talent | Feb 2, 2015 | Blog, Thought Leadership
After an amazing Super Bowl, Pete Carroll is looking like a lot of CEOs these days. Why? He made the wrong call. Or did he? As most of America knows, Pete Carroll is the coach of the Seattle Seahawks. In Sunday’s Super Bowl game against the New England Patriots, his team had a golden opportunity to win the game in the last minute. Near the goal line, he called a passing play for his team when “accepted wisdom” was to run the ball using their superstar back Marshawn “Beast Mode” Lynch. The Patriots intercepted the pass, ran out the clock, and won the game and the title. The play was a gamble. Carroll admitted as much after the game. He thought the Patriots would be ready for a running play, and took a chance on a passing play. He took full accountability. Naturally, Pete’s being roasted on the Internet by Seahawks fans, who are using “idiot”, “brainless”, and “he should walk up to a cliff and keep walking” in their post-game commentary. Here’s the thing. Like most of us in our business pursuits, he didn’t make the wrong call. In order to get into the Super Bowl, Pete’s team needed to execute on one risky play after another to come from behind and beat the Green Bay Packers. He was hailed as a motivational genius. At the end of the first half of Sunday’s game, he took a risk by passing for a touchdown instead of settling for a sure-thing field goal. Chat boards were praising Pete as a master tactician. Pete did what Pete does. He took calculated...
