by 360Digital Talent | Apr 21, 2015 | Modern Marketing, Three Sixty in The News
We did it. A successful exit. During a long career in digital marketing for several leading tech companies, I saw a lot of M&A action. A couple of deals turned out great. Most of them failed miserably. I’ve actually seen, firsthand, a deal that evaporated more than a billion dollars’ worth of market share in the 12 months following an acquisition. There’s a life experience worth keeping. For our part, we’re a boutique executive search company, and we found a lot of success working with people in a space we really enjoy – data-driven marketing and advertising tools. We most often work with companies who are building new solutions for the modern world of advertising and marketing – AdTech, MarTech, programmatic, real-time bidding, data science, content marketing, CRM, and other layers in today’s marketing software stack. Like many other companies in our space, as we found traction, we had several larger companies approach us. Some were serious in their approach, looking to bring our expertise and connections on board in a mutually beneficial relationship. Others were just looking for a few new employees for their current business – and we’re a bit too visionary for that. However, we did establish a relationship with a larger firm that, ultimately, won the day. On 21 April, we announced our acquisition by The Newport Group. This would not be the billion-dollar roll-of-the-dice I just mentioned, but it was still a big deal for us – and for them. We weren’t giving up our independence unless we thought it would make a positive difference. Thankfully, our experience with Newport says that we made...
by | Apr 21, 2015 | Three Sixty in The News
SAN DIEGO, CALIFORNIA – April 21st, 2015 The Newport Group, a leading enterprise in executive search and consulting, today announced it has acquired Three Sixty Digital Talent, provider of executive search services focusing on the programmatic, adtech and data analytics industries. With the close of this acquisition, Three Sixty Digital Talent will assist The Newport Group in strategically expanding into modern marketing and big data markets throughout North America. “We’re thrilled with Three Sixty joining The Newport Group,” said Newport Founder and President, John Fitzpatrick. “Three Sixty Digital Talent is known as a leading executive search provider in digital marketing, and their ‘people first’ approach is in line with our mission and business operations.” Fitzpatrick continued, “With this transaction, we’re adding valuable capabilities to The Newport Group as we continue our expansion, and offering unrivaled executive search services to organizations in the digital world.” Both Three Sixty and Newport engage in successful “best practices” with regard to the development and implementation of hiring strategies for clients and candidates. This has earned both organizations a reputation for cost-effective delivery of executive search services among businesses throughout their areas of expertise. With the acquisition, Newport is able to deliver trusted and proven executive search services to an additional industry. “Today’s marketing and analytics landscape exists in a state of accelerated change. New tools and technologies arrive on a daily basis. But great people will always be the beating heart of the modern marketing and analytics business,” Rob Pait, managing director of Three Sixty Digital Talent, explained. “This partnership with The Newport Group gives our fast-moving clients and senior candidates better access...
